About Us

Insurance Coverage

Eye glasses focusing on an eye chart

We accept most major vision and medical insurance options as well as out-of-network benefits from many leading insurance companies.

We currently accept: EyeMed, Vision Service Plan (VSP), Davis Vision, Aetna, Humana, United Health, Optum Health-Spectra, Vision Insurance Plan of America (VIPA), Superior Vision, and many more.


Female optometrist conducting an eye exam for a patient

Are you looking for a new opportunity? We're always looking for great people! 

We know that if we take care of our team, they can do their best to take care of our patients. We offer competitive benefits for all employees.

Visit our Careers page to view our current job openings and learn more about becoming part of our team.

About Dr. Jeremy Goetsch

Dr. Jeremy Goetsch wearing a white lab coat and glasses

Dr. Jeremy is the owner of our practice group and has been practicing optometry in Wisconsin since 2009. He specializes in the treatment of dry eye, complicated contact lens fittings (including scleral lenses for keratoconus), as well as routine eye exams.

Dr. Jeremy and his wife, Kati, have three young children (including twins) and two energetic dogs. He enjoys spending time with them by playing outside, biking, and hiking.

Education: Southern College of Optometry (OD, cum laude); University of Wisconsin - Madison (BS - Biochemistry)